Kellogg Bird Sanctuary

Strategic plan guides bird sanctuary into the future

When the Kellogg Bird Sanctuary at Michigan State University decided to update their badly outdated old plan, they contacted do good Consulting.

The 180-acre wildlife center, located on the stunning shores of the 40-acre Wintergreen Lake in Augusta, Michigan, offers year-round walkable trails and public education programs.

The organization, which is a part of the University but operates fairly independently, did not have a plan guiding their efforts.

do good carried their key stakeholders – including staff, board, University personnel, and the public – through a dynamic multi-day strategic planning process that including research, a multi-faceted retreat, and the post-retreat plan development.

The plan has served as a guide for organizational growth and development efforts for years now, helping all key stakeholders understand future plans and their roles in making these plans happen.

Laura helped our Sanctuary to create a 5 year strategic plan. She created an electronic survey to collect input from a diverse group of stakeholders, provided an evaluation of the survey results and facilitated 3 different meetings to analyze the survey results, brainstorm solutions and create a plan. Laura compiled all of the ideas and provided us with a strong document to share with funders and stakeholders. Two years later the plan she led us to create is still viable and we are well on our way to accomplishing many of the tasks! Laura did all this while keeping our mission front and center, working within our limited budget and a fast-paced 3 month time period!
– Kara Haas, Kellogg Bird Sanctuary Director