CU Folk & Roots Festival

From stringing along to swingin’!

The C-U Folk & Roots Festival hired do good to assist them with the task of improving their marketing and public relations efforts. So we worked with them on training, then charting out a marketing plan to maximize visibility and buzz in the community during the group’s first year. We also conducted a first-year event assessment — a walk-through of the event with observations and recommendations to improve all future events.

After seven years, the festival is still going strong, and has tripled its operating budget, funding sources and overall attendance, growing from six hundred to over 2,000 attendees.
– Brenda Koenig, C-U Folk & Roots Festival, Founder & Steering Committee Chair