Christie Foundation
Articles
Taking it to the next level
When the Christie Foundation was ready to take things to the next level at their Champaign-based organization, they looked to do good.
Founded in 1975, the Foundation, which is the charitable giving arm of Christie Clinic, was looking to make a more profound impact in cultivating new generations of medical leaders, creating strong nonprofits serving in the community, and educating residents about medical issues.
do good first worked with the Foundation’s board and staff to develop a strategic plan. A variety of other projects followed, including creating a more diversified fundraising program for the organization. This included the development of a large annual event as well to recognize donors and Foundation scholarship winners and installation of a powerful database system to create a relationship-driven giving program. We followed that up with proper training and data migration.
Concurrently, we were working with to help them align programs with mission and created metrics and review systems to ensure targeted giving and return on investment.
Finally, we developed a great video and written storytelling project for the organization to highlight the work, impact, and successes of the Foundation’s medical scholarship recipients.
Click here to see a postcard created for the Christie Foundation with the help of do good.
Laura is the quintessential professional – superior response time, creative, easy to work with and tenacious. I would recommend Laura and her staff for consulting and marketing needs.
– Marsha Osterbur, Administrative Assistant, Christie Foundation
